Dr. Libison K B 2nd Sem BCom Marketing Management Virtual Learning Space (Calicut University)

The Steve Jobs Marketing Pitch while Launching First Ever I-Phone in the Year 2007: Must Watch for the Students of Marketing

The Philip Kotler 5 Quotes on Marketing

The Impact and the power of a Marketing Campaign: The Hindustan Unilever ( Water 2018)

See the beauty of an advt. ID Fresh

Introduction to Marketing: PPTs to refer

Group Assignment: Marketing Plan for Launching a Product

The Power of Habit: Charles Duhigg

In this ingenious talk, Pulitzer Prize winning writer Charles Duhigg seamlessly combines informational facts from research, anecdotes from real events, and personal experience with insightful observations to explain why human behaviors are compelled by habit. Citing research evidence supporting the positive effects of willpower on long-term decision-making, Duhigg encourages listeners to teach willpower by supporting the mindful contemplation of consequences and resisting impulses that otherwise result in persistent habits. Charles Duhigg is a renowned author and business reporter for The New York Times, where he has made numerous contributions. Mr. Duhigg is the author of “The Power of Habit: Why We Do What We Do In Life”, recognized as one of the best books of 2012 by The Wall Street Journal and the Financial Times.

Marketing Communication: Some ads to watch for…

“What Will Consumers But Post-Lockdown”: Business Line editorial dated 24th June 2020

Why should you Advertise? International Advertising Association