In this ingenious talk, Pulitzer Prize winning writer Charles Duhigg seamlessly combines informational facts from research, anecdotes from real events, and personal experience with insightful observations to explain why human behaviors are compelled by habit. Citing research evidence supporting the positive effects of willpower on long-term decision-making, Duhigg encourages listeners to teach willpower by supporting the mindful contemplation of consequences and resisting impulses that otherwise result in persistent habits. Charles Duhigg is a renowned author and business reporter for The New York Times, where he has made numerous contributions. Mr. Duhigg is the author of “The Power of Habit: Why We Do What We Do In Life”, recognized as one of the best books of 2012 by The Wall Street Journal and the Financial Times.
Marketing Communication: Some ads to watch for…
- Cadbury 5 Star: Do Nothing is Good
- Amul Girl Longest Running Campaign in the World : Indias’ Most Loved Ad Icon : “Give us this day our daily bread with Amul Butter, The utterly butterly delicious”
- Vodafone Zoo Zoo Ads
- Colgate: The Smile Gives you the Confidence, The real Smile comes with in
- Onida: “Owners’ Pride, Neighbors Envy”: A devil becomes an Ad Icon